David commenced his career as an on-air radio personality in provincial South Australia. He held a variety of senior management roles, and then became Chief Executive of radio stations in provincial South Australia, Adelaide and Sydney.
He ran large metropolitan stations, 5AA Adelaide and 2DAY FM Sydney and also worked for Kerry Packer’s Consolidated Press for two years, representing the Channel 9 Network and Mr Packer’s stable of radio stations and magazines in Adelaide.
In 1988 he moved to Canberra as General Manager of FM104.7 and 2CA. He became Chief Executive of the Canberra Tourism and Events Corporation in 1994. His responsibilities at the Corporation embraced the promotion of the National Capital both within Australia and overseas, the provision of visitor services to tourists within the city, specialist advice to Government on tourism issues and the management of Canberra’s major events.
He has travelled on official government delegations to China, Hong Kong and Japan, and visited Atlanta three times as chairman of a New South Wales Tourism Olympic committee focusing on driving the benefits of the Games into regional Australia.
In July 2000 David joined his partners in the national training and consultancy company, establishing a Canberra office that ultimately became Talkforce Media and Communication Strategists. The company specialising in ‘advanced communications skills development’ who train the executive teams and staff of some of the biggest corporations in the country.
David also consults to a number of organisations in the field of communications, marketing, public relations and media strategies.
David has a Master of Business Administration and tertiary qualifications in business administration and marketing. He is also a Certificate 4 Trainer, accredited in DISC, ELP and TLP programs, and Emotional Intelligence physiological evaluation. David has just completed a PhD in political communication, focusing on the office of the Prime Minister of Australia and the processes and skills used by John Howard to communicate with the voting public, and coordinate the government's messaging across all agencies.
In 2011 David received an Order of Australia (AM) for services to the community of the ACT, particularly through the promotion of tourism, and in roles with a range of business, charitable and health organisations.