The Canberra Times recently published an article titled 'Get your words in order to make a good impression', which provides a great summary of the basics of business writing and why it is important to get it right.
This article spoke of the need to understand audience and purpose before putting pen to paper - or in this day prior to typing on our computer.
Many of the issues identified and ways to address these are covered in Talkforce Media's Writing Skills Training courses. These courses are becoming increasingly popular as organisation's recognise the time and effort that can be saved by getting a written document right the first time and the need for written material to support and enhance their reputation.
According to the article, business readers want:
Instead they often get:
Writing is a skill that needs to be honed. Training can update and improve writing skills and ensure all staff understand the expectations, style and layout preferences, and requirements of their organisation.
A full copy of the article can be found at: http://www.canberratimes.com.au/business/get-your-words-in-order-to-make-a-good-impression-20150516-gh1rrj