Home > Articles

Election Campaigns - a lesson in communication skills for us all

13 MAY 2016

Well the Federal Election has been called and we are off and running. An election campaign shows candidates at their best and worst and we can lear...

Auto-fill keeps me awake at night

THURSDAY 3 SEPTEMBER 2015

Emails are one of the greatest tools we have for building business relationships, but are also often to blame for damaging them. Auto-fill is one f...

Know thy Audience

FRIDAY 28 AUGUST 2015

One of the basic principles of communication is to know your audience. It is surprising, and disappointing, how many communicators fail when it com...

Why are we so afraid of social media?

TUESDAY 28 JULY 2015

Social media can be a great way to connect with customers, yet many organisations are putting it in the too hard basket. This article explores tech...

Facts and figures mean something different to everyone

MONDAY 15 JUNE 2015

It is sometimes surprising to realise that people respond to information based on their own experiences and that a fact that you view in one light,...

Writing for business and to impress

MONDAY 18 MAY 2015

A recent news article reminds us of the importance of professional writing and how it can create a positive or negative impression with your audience.

Budget: a public relations case study

WEDNESDAY 6 MAY 2015

Next week's Budget will be a case study in the influence of messaging.